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Submit news, articles or press releases for distribution to media in Australia, New Zealand and the rest of the Oceania. Reach target audiences through broadcast, print and online media. Oceania Daily™ publishes and distributes press releases through Asia Newswire™ to media in the region. For press release distribution, contact us via WhatsApp, Skype or Telegram.

Media outlook and growth in the Oceania

The media industry in the Oceania region, which comprises Australia, New Zealand, and the Pacific Islands, has been undergoing significant changes in recent years. The emergence of new technologies, platforms, and consumer behaviors has reshaped the media landscape and created new opportunities and challenges for media companies.

One of the major trends in the Oceania media industry is the rapid growth of streaming services, especially in Australia and New Zealand. According to PwC’s Global Entertainment & Media Outlook 2023–2027 the Oceania region will see a 10.6% compound annual growth rate (CAGR) in over-the-top (OTT) video revenue from 2022 to 2027, reaching US$8.9 billion by the end of the forecast period. The region will also have the highest OTT video penetration rate in the world, with 89.5% of households subscribing to at least one streaming service by 2027

Another key trend in the Oceania media industry is the increasing importance of internet advertising, especially on mobile devices. PwC’s report projects that the region will have a 7.6% CAGR in internet advertising revenue from 2022 to 2027, reaching US$17.4 billion by the end of the forecast period. The region will also have the highest share of mobile internet advertising in the world, with 83.4% of internet advertising revenue coming from mobile devices by 2027.

A third trend in the Oceania media industry is the diversification of media content and formats, driven by the rise of digital platforms and consumer preferences. The region will see a 5.1% CAGR in podcast revenue from 2022 to 2027, reaching US$189 million by the end of the forecast period. The region will also see a 4.9% CAGR in video game revenue from 2022 to 2027, reaching US$5.4 billion by the end of the forecast period. The region will also witness the emergence of new forms of media, such as the metaverse, which is a virtual environment where people can interact with each other and digital content.

The outlook for the Oceania media industry is positive, as the region has a strong and growing demand for media content and services, as well as a favorable regulatory and economic environment. However, the region also faces some challenges, such as the competition from global players, the fragmentation of the media market, and the need for innovation and adaptation to changing consumer behaviors. The media companies in the region will have to leverage their strengths, such as their local content, their loyal audiences, and their creative talent, and invest in new technologies, platforms, and formats, to succeed in the dynamic and evolving media landscape.

To reach online news, radio, television and print media in Australia, New Zealand and the rest of the Oceania or Pacific regions contact us today for press release distribution.